art direction • design lead • event assets • merch
Production design by Weymouth Watson
Creative Brief: Develop the theme and design system that serves as the foundation for all visual communications and wayfinding for the annual Trending Up Creator Conference.
Trending Up is a one-of-a-kind creator conference that empowers creators to leverage their platforms for social good, giving them the tools and knowledge to drive meaningful impact on the issues they care about.
The visual language centers on connection and momentum: colors blend, elements intersect, and the identity shifts to make room for new voices. The intention was to create a visual identity that feels as collaborative, forward-moving, and energetic as the creators it brings together.
Trending Up is a one-of-a-kind creator conference that empowers creators to leverage their platforms for social good, giving them the tools and knowledge to drive meaningful impact on the issues they care about.
The visual language centers on connection and momentum: colors blend, elements intersect, and the identity shifts to make room for new voices. The intention was to create a visual identity that feels as collaborative, forward-moving, and energetic as the creators it brings together.
The four-day conference brought together top creators from across the country to collaborate with and learn from each other, advocacy organizations, and community leaders to drive social change.
The visual identity expanded through bold gradients and new graphic elements, creating a dynamic system that could move seamlessly across the conference experience.
The visual identity expanded through bold gradients and new graphic elements, creating a dynamic system that could move seamlessly across the conference experience.
Below are a few of the merch and print collateral created to support the conference.
