creative direction • design
Creative Brief: Create a visual identity that blends nostalgia gaming aesthetic with the urgency of post-Roe realities.
Road After Roe is a vintage, Oregon Trail-style video game that puts players behind the wheel of seeking abortion care in post-Roe America. Based on real people living in states that enacted abortion restrictions after 2022, the game turns the consequences of policy into a deeply personal experience.
The visual language leans into the nostalgia of classic adventure games. The contrast is intentional: a familiar, playful aesthetic frames an difficult and frustrating experience.
A library of custom pixel graphics was developed to bring the world to life, from characters and environments to objects and visual moments throughout the journey.
Promotional graphics extended the game beyond the screen, creating assets designed to capture attention across press and social media.
A library of custom pixel graphics was developed to bring the world to life, from characters and environments to objects and visual moments throughout the journey.
Promotional graphics extended the game beyond the screen, creating assets designed to capture attention across press and social media.
