art direction • design lead • brand identity
In June 2024, the Ride to Decide bus tour traveled to over nine states, stopping in over 20 U.S. cities hosting press conferences, round tables, panels and more to highlight the impact of harmful abortion bans and amplify the need for federal abortion protections.
Nostalgic Future - Through the F&J core brand and the subtle nods to the Roe v. Wade era, I leaned into the trendy 70's nostalgia aesthetic while keeping it modern with bright gradients to stay hopeful for the future.
A split design across the bus was designed to be used for different messaging for events. Podium branding was built into the bus design for press conferences and content opportunities.
Below are a few of the items created to strengthen and enhance the tour's recognizability. I drew inspiration from 70's music festivals since the events was held outdoors during the summer.
