art direction • design lead • brand identity
Production design by Weymouth Watson
Creative Brief: Develop the theme and design system that serves as the foundation for all visual communications and wayfinding.
Building on the momentum of the Ride to Decide bus tour, this sub-brand brought the campaign into the creative community -- partnering with artists in states facing some of the country's harshest abortion bans.
Each stop became a cultural moment, with programming ranging from a short film debut and gallery showcase to a mural reveal and art market. Together, the events created new entry points into the conversation, using art and creative expression to make advocacy feel personal.
Building on the momentum of the Ride to Decide bus tour, this sub-brand brought the campaign into the creative community -- partnering with artists in states facing some of the country's harshest abortion bans.
Each stop became a cultural moment, with programming ranging from a short film debut and gallery showcase to a mural reveal and art market. Together, the events created new entry points into the conversation, using art and creative expression to make advocacy feel personal.
As an extension of the existing Free & Just branding, this sub-brand needed to feel connected while carving out its own visual territory. The system expanded the core palette and explored a new logo treatment rooted in retro-inspired forms.
A vibrant burst of color became the visual throughline, reflecting the individuality and creative energy of the artists involved while helping the campaign draw attention in each new location.
A vibrant burst of color became the visual throughline, reflecting the individuality and creative energy of the artists involved while helping the campaign draw attention in each new location.
