art direction • design lead • brand identity
Production design by Weymouth Watson
Capitalizing off of the Ride to Decide bus tour momentum, this sub-brand was created to partner with artists in key states that face the harsh abortion bans. A variety of events were planned for each location - a short film debut, gallery showcase, mural reveal, and an art market.
As a sub-brand, this project required a color palette extension and a logo exploration. I leaned into retro motifs as a nod to the F&J pillar of 70's Roe v. Wade and wanted to create a burst of color in representation of the artists that would be working with us and to stand out in the hosted locations.
